Outlining what Chris Anderson, CEO of 3DRobotics,
had described in relation to the Maker Movement when he spoke of the industrial
revolutions that we have experienced over the past century. The first industrial
revolution was about mechanisation, replacing people power with machine power,
creating intelligent and efficient production lines where before it was all
manually done. The second being a computer revolution and the democratisation
of computers, when everyone gained access to a PC and the internet. This
digital community has changed the way we live and work in the world today. The
third revolution in his opinion will be the meeting of the two, which is what
we are experiencing now with 3D printing. The combination of the industrialised
machine and the digital space, with designing and printing of products in new
materials.
This begs the question of, “is everyone
then a manufacturer?” It certainly means that everyone is able to make a
prototype of what they would like to see manufactured. We see this now with 3D
printed accessories ranging from sunglasses, to necklaces, bracelets and shoes.
Similar in a way to everyone having a sewing machine at home you can make your
own clothing.
The 3D printer is fairly easy to use and with
access to open source software, we can collaborate on designs, and share ideas,
and in doing so remix, refine and in some instances improve on the original product.
This can however have copyright and design ownership issues when large profits
are gained from a new or reworked design. There is a shorter lead time from
prototyping with a 3D printer to entering the commercial space. Commercialisation
is made easier by awareness through social media helping to promote products
and start-ups having platforms like Etsy to sell their items on. Websites like
Kickstarter campaigns encourages entrepreneurs to put their ideas online to get
sponsorship in order to enter the commercial domain.
There are many opportunities to be explored
with 3D printing. Julia spoke on the work being done at Cornell University ,
lead by Dr Hod Lipson director of Creative Machines Lab; also a co-author of
the book “Fabricated: The New World of 3D Printing”. One of the points he makes
in regards to 3D printing is that “complexity is free”, as apposed to
traditional manufacturing where any depth of complexity is expensive. Julia
used high heel shoes to illustrate this, pointing out that although the design
time for a complicated heel could take longer in drawing, the actual printing
of the intricate shapes and twists take the same amount of time as a standard heel
shape. Thereby, allowing designers infinite possibility and freedom with shapes,
because there are no longer financial constraints or worry about how much that
is going to cost in production. An example of this is Marla Marchant’s shoes
which have a strong architectural reference shown at the Digital Fashion
conference in London , as seen below.
Another great aspect to come with 3D
printing is that “variety is free”. Designers no longer have to commit to one
style, and multiple styles in a range of colours can be tested on the target
market, without the minimum unit orders that come with traditional
manufacturing. This also offers great opportunities for personalisation and
one-offs in an ever increasing market for customised products. There is also
little to no assembly required, especially for smaller objects which are
printed in one, because with 3D printing it prints in layers and so reduces the
cost of manufacturing further. Although, currently dresses are printed in parts
and fused together which may change with large capacity printers. Printing on
demand means shorter lead times, it has implications for the supply chain but
also means less waste which is environmentally sustainable, if we are mindful
of what we print. Little to no inventory or sample sales means businesses only
make what is needed without holding stock where demand is uncertain. This is greatly
advantageous to small companies who often can’t make the minimum number of
units required in manufacturing and when taking risks with design innovation
could mean make or break. It sets creativity free!
Joshua Harris, an industrial designer who helped create and conceptualise an in-house
clothing printer for use in 2050 is a fascinating futuristic example of where
you print what you need for immediate use and recycle the material at the end
of the day. The project made it into the semi-finals of the annual Electrolux
design competition. Although this idea of never wearing anything twice or
washing and returning to a wardrobe may seem unrealistic, elements of this
concept could very well be a reality one day. 3D printers are already coming down
in price and are relatively easy to use if set up by a technician for a low
skilled operator. 3D printing as a process creates less waste and is far more
efficient in carving, cutting and moulding than traditional manufacturing which
has been responsible for polluting and sometimes wasteful in energy and
resources.
3D printing also necessitates the need for
innovation in materials, for example printing leather and silk. Printing materials
with properties that can be programmed, to create fabrics which are sturdy in
parts and thinner in other areas, which have strength and get thicker by stretching them because that
is the way they are programmed, or a material that repairs itself!! My
favourite to date is the idea of a garment made of a metabolic fabric that
could potentially grow with you from childhood into adulthood.
Touching on the skills that a modelista might need in the future and
how to educate for this new revolution is challenging, when we see at the
forefront of this technology industrial designers and architects tinkering in
fashion. It is still craft meets technology, but this will change as demand
grows for higher level technicians and specialists. Merging ideas from
different industries is very exciting in developing this new technology, a very
interesting aspect of 3D printing is the ability to manufacture via remote
access, for example in emergency situations to print out what may be needed to
potentially save a life.
With all revolutions come risks. Julia
mentioned some forerunners to this technology such as photocopiers, scanners
and printers. As with the internet and the music industry, file piracy and counterfeiting
will need to be controlled through legislation. Perhaps in future we will have
“iTunes for fashion”!
Natasha Fagg has made some of the most
exquisite 3D printed designs, based on her knowledge of hand embroidery and
experience from travelling through India . Through
her intense curiosity she began exploring 3D and digital design in 2011 as an elective
subject. Natasha graduated from RMIT Bachelor of Design in Fashion with first
class honours. For her graduating parade titled “Arthropoda”, she created a
range of wearable styles embellished with 3D printed trim elements and motifs.
The significant contribution of the collaboration between science, medicine and
fashion in this instance can not be overlooked and for many 3D designs the
inspiration comes from nature. In this case from insects under the microscope, intimately
studied and broken down into a voxel stack and replicated for printing the
surface textures that you see on the garments. Natasha is currently London based working
at
Alexander McQueen.
Alexander McQueen.
Since then this exploration into 3D printing has become her signature and has lead to many creative partnerships, for example architects Philip Beesley and Julia Koener in “Hybrid Holism” 2012. As well as, Neri Oxman of the MIT Media Lab in “Voltage Haute Couture” with new softer more fabric like materials. Her partnering with United Nude’s Rem D. Koolhaas and Stratasys, in “Wilderness Embodied” 2013 led to the tree-root like bootlets. The imagination and science behind her work is truly impressive, considering that when she grew up she was never interested in computers until she was introduced to 3D technology. 3D technology offered her limitless design possibilities and attracted her to this way of working and collaborating.
The collaboration between jewellery
designer Silvia Weidenbach and architect Tobias Klein in 3D Print Show, London
2012 is a beautiful example of small scale versus large scale and the virtual meeting
of two minds. “Impressum”, is in essence a friendship necklace that is printed
as one piece, but when broken in two the necklaces separate and the chains fall
out of the case becoming individual pieces. So save the elephant ivory and 3D
print instead!
“After
me, the flood” Valentino said these words in the autobiographical movie “Valentino,
the last emperor”. His prophecy is coming true, when everyone is a designer and
everyone can be a manufacturer. Apart from 3D printed clothing, the list for 3D
printed products is long and varied some examples are edible meat in the food
industry, bionic ears and jaw bones in medicine, guns, bullets and rockets in
defence. There is a lot of money being invested in research and
development. Everyday there are new stories and
innovation is moving fast. It is exciting to be witnessing
this revolution!
I would like to thank Julia Haselhorst for
the fascinating, informative and entertaining presentation. 3D technology is a
broad and new subject which she was able to condense into easily understandable
and tangible ideas. The TFIA’s Textile and Fashion Hub supports learning and
research with the latest cutting edge technology, workshops and training. I
have attended a number of these sessions and always come away inspired and
motivated to do better. I recommend you check out their website it’s a great
place to learn!!